In 2021 Icon Metal became a proud sponsor of the Koori Brothers United football academy.
Established in 2017, the Koori Brothers United Indigenous football academy is situated in Blacktown, New South Wales, in the heart of a fast-developing area of Western Sydney. They are an Indigenous knockout club - all players are of Indigenous descent and are all from Western Sydney.
The aim of Koori Brothers United is to try and keep young Indigenous people out of the hands of the correctional facilities. As it stands Aboriginal and Torres Strait Islander people make up 89% of the jails and 95% of the juvenile justice systems across the country. Koori Brothers United sees sport as a way to get Indigenous people, young and old, off the streets, off the drugs and alcohol, out of trouble, and hopefully help with employment.
Sports will teach a person of any age how to be a part of a team, respect and honour. It will teach you how to work for something and someone, which is needed for us to get back to our cultural humbleness
The club has appointed Senior and Junior Directors of Coaching to oversee rugby league operations and provide assistance to the 3 teams’ players.
There is a management committee of eight (8) voluntary persons, many of whom are professional managers.
The long-term vision of the club is to progress to be the first Indigenous rugby league club in Western Sydney to be in a local competition. In pursuit of this vision, the club has developed a Youth Rugby League Development program to develop and nurture the talent of tomorrow. At each age group, the club has a signed a very strong coaching staff.
UPDATE: at the Battle of the Countries Rugby League Carnival in January, KBU u18s lost the grand final by 2 points and the mens' lost their grand final qualifier against a very tough and experienced La Perouse side including a couple of NRL players.